The World needs

Creative Thinkers.

You were Born One.

A CHILD in US unlocks the systematic Creative Thinking methodology that drove every major innovation in human history—and it’s simpler than you think. Discover how to

Be a Creative Thinker

Get the Book

A CHILD in US born from years of observation. Built for a lifetime of Innovation.

The World Economic Forum called Creative Thinking the among the top skills for 2025-30. But nobody taught us how to master it—until now

A CHILD in US is a systematic deconstruction of how innovation actually happens. Through rigorous observation and design anthropology, this handbook reveals the five cognitive traits that separate breakthrough thinkers from everyone else: Curiosity, Heuristics, Imagination, Learning, and Deductive reasoning .

This isn’t theory. It’s pattern recognition at the highest level. Each chapter maps the exact mental sequences used by creative problem-solvers across industries—from Silicon Valley founders to Renaissance polymaths. The result? A repeatable framework for generating non-obvious solutions to complex challenges.

Whether you’re leading innovation teams, building startups, or navigating career pivots in the AI era, this handbook gives you the cognitive architecture that most people stumble upon by accident.

Key Differentiators
  • Evidence-based framework grounded in design anthropology and cognitive science
  • Direct response to WEF Future of Jobs Report 2025 skills gap
  • Systematic methodology, not motivational fluff
  • Applicable across industries: Business, Education, Technology, Arts
I am the world's fastest reader, and just finished reading A CHILD in Us: The Creative Thinking Handbook by Gaurav Yadav. As an expert on accelerated learning I highly recommend this book as an excellent source for unleashing your Creativity and Imagination. - Howard Stephen Berg The World's Fastest Reader

I am the world’s fastest reader, and just finished reading A CHILD in Us: The Creative Thinking Handbook by Gaurav Yadav. As an expert on accelerated learning I highly recommend this book as an excellent source for unleashing your Creativity and Imagination.

– Howard Stephen Berg
The World’s Fastest Reader
A CHILD in US: The Framework is based on CURIOSITY HEURISTICS (Smart Shortcuts) IMAGINATION LACONIC (Power of Precision) DEDUCTIVE (Logical Flow)

The Framework

Five Traits. Infinite Possibilities.
One Systematic Approach.

The CHILD Framework is the Cognitive Operating System behind every creative breakthrough. These aren’t random traits—they’re sequential, interconnected, and trainable

A CHILD Creative Thinking Framework

Figure 1. The CHILD Framework: The CHILD Loop

This isn’t personality typing. It’s cognitive methodology—and anyone can learn it

About the Author

Design Anthropologist. Framework Creator. Creative Thinking Architect.

Gaurav doesn’t just study how people think creatively—he reverse-engineers the patterns behind breakthrough innovation

Addressing the World’s Most Critical Skills Gap

The World Economic Forum’s Future of Jobs Report 2025 identified creative thinking as the most essential skill for the next decade. There’s just one problem: most people have never been taught how to think creatively in a systematic way

While automation handles routine tasks and AI generates predictable outputs, human creative thinking remains irreplaceable—not because machines can’t be creative, but because breakthrough innovation requires the uniquely human ability to connect disparate concepts, challenge fundamental assumptions, and imagine solutions beyond existing constraints.

The CHILD Framework directly addresses this skills gap by providing a repeatable, trainable methodology for creative problem-solving. This isn’t abstract theory—it’s practical cognitive architecture backed by observational research and validated across industries

Who Needs Systematic Creative Thinking?

These are people whose primary job function directly relies on generating new ideas and solutions.

Innovators & R&D Teams

Professionals specifically tasked with product development, process improvement, and future-proofing the organization. Their need: Systematic frameworks for breakthrough ideas.

Designers

Beyond general “Designers,” include specific roles like UX/UI Designers, Service Designers, Industrial Designers, and Architects. Their need: Techniques to move beyond incremental design and solve complex user problems.

Entrepreneurs & Startup Founders

Individuals building new ventures who constantly face resource constraints and need creative ways to pivot, acquire customers, and solve novel business challenges. Their need: Mindsets and tools for risk-taking, rapid prototyping, and non-traditional problem-solving.

Creative Professionals

Copywriters, Content Strategists, Marketers, Artists, and Filmmakers. Their need: Methods to overcome creative blocks and consistently produce original, engaging work.

These individuals need creative thinking skills for strategic decision-making, team leadership, and fostering a culture of innovation.

managers-team-leaders

Managers & Team Leaders

Focus on mid-level and senior managers who need to inspire innovation in their teams, run productive brainstorming sessions, and create a safe environment for idea sharing. Their need: Leadership skills to coach creativity and facilitate divergent thinking.

C-Suite & Senior Executives

Leaders focused on high-level strategy, digital transformation, and competitive advantage. Their need: Strategic thinking models that incorporate creativity to foresee future market shifts.

Consultants (Management & Strategy)

Professionals hired to solve the most difficult problems for their clients. Their need: New, powerful models and techniques to deliver unique value and creative strategies.

These are the groups focused on learning, teaching, and preparing for the future workforce.

Educators

K-12 Teachers, University Professors, Corporate Trainers, and Curriculum Developers. Their need: Tools to teach creative problem-solving as a transferable skill and integrate it into various subjects.

College/University Students

Especially those in Business, Engineering, Arts, and STEM fields. Their need: A competitive edge in the job market, aligning with the WEF’s future skills list.

Young Adults & Recent Graduates

Individuals making the transition into the workforce who are highly aware of the need for “future-proof” skills. Their need: Practical steps to stand out in interviews and navigate a rapidly changing career landscape.

Lifelong Learners/Personal Development Enthusiasts

Individuals who actively seek to acquire new skills for personal growth, regardless of their current job title. Their need: A structured, effective way to ‘retrain their brain’ for a post-industrial economy.

These are groups facing specific complex challenges where creative solutions are mandatory.

Policy Makers & Public Sector Workers

Those dealing with complex societal issues, budget constraints, and bureaucratic challenges. Their need: Creative and collaborative methods for public service innovation.

Analysts (Data, Business, Financial)

Individuals who analyze large amounts of information and need to translate data into novel, actionable strategies. Their need: Techniques to add ‘imaginative’ interpretation to ‘analytical’ rigor (Analytical Thinking and Innovation is another top WEF skill, closely related).

Engineers & IT Professionals

Those who build systems and products that require not just technical competence, but also innovative design and user-centric solutions. Their need: Bridging the gap between technical possibility and creative utility.

Gallery

At the Illuminate Workshop – Scale Your Idea into Business within a Day, organised by E-Cell, IIT Bombay (Indian Institute of Technology Bombay) , held at NMAMIT, Nitte, Udupi Karnataka.

Creative thinking isn’t a talent you’re born with. It’s a skill you can develop—systematically